The Story Behind the Numbers
A top-line sales number is just the final chapter of a complex story. Growth or decline is the result of countless interacting factors: market shifts, competitor actions, product changes, marketing campaigns, even the weather. Manually untangling these threads is impossible. FactorPrism does it for you, automatically.
We go beyond simple dashboards to provide a definitive, quantified breakdown of every factor contributing to your results. We don't just show you that sales in the Northeast are up; we tell you that 10% of your total 15% growth came from the Northeast, and that growth was driven by a new product line that over-performed in that specific region.
Know Your Numbers, Inside and Out
Traditional Analytics
- "Sales are up 15% this quarter."
- "The new product line is 20% of total sales."
- "Marketing ROI is 3:1."
With FactorPrism
- "Sales are up 15%, but the market grew 10%. 5% is true outperformance, driven by Product X."
- "The new product line contributed 8% of your growth, but cannibalized 3% from existing products."
- "Your new ad campaign drove a 2% lift in sales, but a pricing change drove a 4% lift, giving you a clear picture of what's really working."
A Real-World Example: Retail Sales
The Challenge
A national retailer saw a 5% dip in quarterly sales. Their BI dashboards showed sales were down in the West, and that a new private-label brand was underperforming. But they didn't know how these facts were connected, or what to do about it.
FactorPrism's Analysis
FactorPrism ingested their transactional data and instantly decomposed the 5% drop:
- -3.0% Impact: A competitor's aggressive pricing in Western states.
- -1.5% Impact: The new private-label brand's poor performance, which was most pronounced in the West.
- -0.5% Impact: A slight decline in overall market demand.
The Result
Armed with this knowledge, the retailer launched a targeted promotional campaign in the West and revamped the marketing for their private-label brand. Within a quarter, they had reversed the decline and were back to growth.
Benefits for Your Business
- Clarity: Get a single, unified view of what's driving your business.
- Speed: Go from data to insight in minutes, not weeks.
- Confidence: Make decisions based on a clear understanding of cause and effect.
- Agility: React quickly and effectively to changes in the market.